Entity perception

What is Entity perception?

Entity perception maps the concepts, technologies, and competitors that co-occur with your brand in AI answers—and how those associations shift between runs.

How does it work?

1. 1Run prompt scans with entity extraction (default on retrieval).
2. 2Open Entity perception to see a competitive ownership matrix.
3. 3Review entity drift for concepts AI increasingly or decreasingly links to you.
4. 4Explore co-mention pathways between entities in your answer history.

Why it matters

The question is not only whether AI mentions you—it is what AI thinks you are. Entity perception makes positioning tangible.