Competitors

What is Competitors?

Competitors are the brands AI mentions when answering questions in your category. Obsurfable tracks who appears alongside—or instead of—you in AI-generated answers.

How does it work?

1. 1Add competitor names and websites to your company workspace.
2. 2Use AI and web search to suggest additional competitors you may have missed.
3. 3Competitor context is included when running prompts so you can compare positioning side by side.
4. 4Spot when a rival starts appearing in answers where you were previously absent.

Why it matters

AI visibility is relative. Knowing which competitors AI recommends—and how it describes them—shows you where to close gaps in your own presence.