ObsurfableSetup
Competitors
Add competitors; find more with AI and web search. Used for context in prompts.
What is Competitors?
Competitors are the brands AI mentions when answering questions in your category. Obsurfable tracks who appears alongside—or instead of—you in AI-generated answers.
How does it work?
- 1Add competitor names and websites to your company workspace.
- 2Use AI and web search to suggest additional competitors you may have missed.
- 3Competitor context is included when running prompts so you can compare positioning side by side.
- 4Spot when a rival starts appearing in answers where you were previously absent.
Why it matters
AI visibility is relative. Knowing which competitors AI recommends—and how it describes them—shows you where to close gaps in your own presence.
Related features
- Company — Edit your company profile, brand voice, and key facts so recommendations stay on-brand.
- Prompts — Define the questions you want AI to answer accurately; run prompts and view insights per run.
- Queries — Build and run query trees to see what people search for and which URLs answer each intent.
Ready to try Competitors?
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