ObsurfableSetup
Competitors
Add the rivals you care about so evidence and metrics show who AI recommends instead of you.
What is Competitors?
Competitors are the brands AI mentions when answering questions in your category. The App uses your competitor list to compare share of voice and to explain why a rival appears where you don’t.
How does it work?
- 1Add competitor names and websites to your company workspace.
- 2Competitor context is applied when the App matches Explorer evidence to your company.
- 3Compare share of voice and mention rate against rivals in Coverage and metrics.
- 4Drill into the prompts and answers where a rival appears and you don’t.
Why it matters
AI visibility is relative. Knowing which competitors AI recommends — and in which answers — shows where to close gaps in your own presence.
Related features
- Company — Edit your company profile, brand voice, and key facts so recommendations stay on-brand.
- Coverage and metrics — Transparent share of voice, mention rate, and source-to-mention — no blended score.
- Prompts — Explorer-style matched prompts — inspect the real buyer questions, model answers, brands, and citations behind every metric and task.
Ready to try Competitors?
Open Explorer