ObsurfableWhite Papers
In-depth reports and case studies on answer engine optimization and AI-era visibility.
Earned Media as AI Visibility Infrastructure
Muck Rack finds earned media drives 84% of AI citations. Victorious finds 89% of recognized brands never appear in category answers. This white paper reframes PR, listicles, and community presence as core AI visibility infrastructure.
The Multi-Engine AEO Operating System
A practical operating system for AI visibility across ChatGPT, Claude, Gemini, Perplexity, and Google AI — because each engine reads a different search index and cites a different web.
Measuring AI Visibility: A Framework for Share of Voice in Answer Engines
A decision-grade framework for measuring brand presence in ChatGPT, Claude, Gemini, Perplexity, and Google AI — aligned with IAB's 4 P's of AI Visibility and built for repeated, multi-engine observation.
AEO & GEO Report - Answer Engine and Generative Engine Optimization
A comprehensive report on AEO/GEO tactics, technical implementation, and measurement for AI-driven search.