ObsurfableVisibility
Coverage and metrics
Transparent share of voice, mention rate, and source-to-mention — no blended score.
What is Coverage and metrics?
Coverage and metrics show how your brand performs in the public Explorer corpus matched to your company. Metrics are individually defined — share of voice, mention rate, and source-to-mention — so you can see what moved and why, instead of a single blended number.
How does it work?
- 1Open Overview and Visibility in the App to see coverage status for your brand.
- 2Share of voice shows how often you’re mentioned relative to competitors.
- 3Mention rate shows how often AI answers include your brand for matched prompts.
- 4Source-to-mention shows how often cited sources lead to a brand mention.
- 5Click any metric to drill into the underlying prompts, answers, and citations in Evidence.
- 6Coverage status tells you when your brand’s matched evidence is still warming up.
Why it matters
Collapsing visibility into one number hides what’s broken. Separate, inspectable metrics tell you whether the issue is being retrieved, being cited, or being recommended.
Related features
- Evidence — Inspect the real prompts, model answers, brands, and citations behind every metric and opportunity.
- Opportunities — A prioritized queue of gaps found in matched Explorer evidence, each linked to its proof.
- Competitors — Add the rivals you care about so evidence and metrics show who AI recommends instead of you.
- AI Marketing Agent — Research your matched Explorer evidence and account data — then act on opportunities.
Ready to try Coverage and metrics?
Open Explorer